Round It Up America® - Our Mission - Trusted Charitable Infrastructure Since 2009

Helping Businesses Achieve
Their Charitable Goals

Our Purpose

Round It Up America® is an independent 501(c)(3) charitable infrastructure organization that enables businesses to build consumer-giving programs around their customers, causes and communities.
Round It Up America® unlocks the consumer generosity that already exists. We empower organizations to build trusted giving programs without having to become charitable organizations themselves.

Establishment

Round It Up America® was co-founded by two restaurant operators after hearing disturbing news reports about the depletion of supplies at local food banks due to the economic downturn in 2009.

Development

A simple way for many people to give a little, supported by the compliance and stewardship to make it last.

Deployment

Since its inception, the Round It Up America® platform has raised millions of dollars in thousands of participating restaurant, hotel and retail locations across the country.

Results

Round It Up America® has provided funds for hundreds of charities with the simple notion that Big Change Can Come From Small Change.

Corporate Responsibility

According to Engage for Good®

Of consumers have a positive image of companies that have a charitable component

Of consumers have donated at the register

Of consumers will pay extra from companies committed to a positive social and environmental impact

of respondents say that they like to be asked at the register

of millennials would switch brands to one associated with a cause

of employees felt more positive about their company when there is a philanthropic component

Testimonials

“I am a member of the national Make-A-Wish Foundation board, and my wife Heather serves on the local board in Orange County California. It goes without saying that the organization and its cause are deeply important to my family and me as well as thousands of CPK employees across the country who regularly contribute their time in support of this incredible mission. I am proud to say that we raised nearly a quarter of a million dollars in just the first few months of this program, and for that I am truly grateful to all of our CPK guests who have selflessly made a donation while they dined with us.”

-G.J. Hart
Former CEO, California Pizza Kitchen

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Our Mission