Round It Up America®, also known as Round It Up®, is a 501(c)(3) nonprofit public benefit organization that provides the financial and legal compliance for for-profit businesses to collect donations for charities that are important to their culture, team members and guests. It is designed to be cost-free to the businesses, and the program is available in all 50 states, 365 days a year.
At Round It Up America®, we know that small change makes for a big change. Since 2009, we have worked with businesses to make an impact in their communities. The funds generated support causes from cancer research to bat conservation, truly making a difference.
Round It Up® - Who We Are.
Co-Founder & Chairman
Co-Founder & Vice Chairman
Michelle is currently the Executive Director for Round It Up America®; she began working with the organization in 2012 when she was the COO for the American Red Cross, Los Angeles Region. She has passionately led the non-profit from its inception as a nationally recognized 501(c)(3) and is committed to having it running in as many locations, raising as much money, for as many charities as possible.
In her position as COO at the American Red Cross, Michelle provided leadership for all organizational and service operations including finance, emergency disaster response, information technology, communications and marketing, human resources, volunteer and community services, facilities as well as government and board relations. She was a key member of the One Red Cross Team responsible for transitioning the entire organization’s operations and financial structure from thousands of chapters to one standard enterprise system. She developed a sustainable cost structure through implementing technology systems, renegotiating lease and facility agreements to create efficiencies as well as enhance disaster recovery operations.
Before joining the Red Cross, Michelle was the Senior Associate Vice President of Finance and Administration at USC, where she was responsible for the university’s central financial office and overseeing projects and daily operations. One of her main responsibilities was overseeing the University Capital Plan, a $2 billion capital construction program aimed at developing the most competitive research facilities in the nation. In addition, she managed Trojan Services, a $180M division that included university housing, transportation, dining, a hotel and the bookstore.
Michelle earned a bachelor’s degree in business administration and MBA from USC.
As Executive Director for Round It Up America®, she is responsible for program oversight including strategic planning, board development, new business development, staff acquisition, financial management/planning, policies and procedures, information technology, identifying and cultivating partnerships at all levels to increase awareness and funding as well as negotiating all contract/legal agreements.