Round It Up America®, also known as Round It Up®, is a 501(c)(3) nonprofit public benefit organization that provides the financial and legal compliance for for-profit businesses to collect donations for charities that are important to their culture, team members and guests. It is designed to be cost-free to the businesses, and the program is available in all 50 states, 365 days a year.
Round It Up America® was co-founded by two restaurant operators after hearing disturbing news reports about the depletion of supplies at local food banks due to the economic downturn in 2009.
The concept provided a platform for collective giving by allowing many people to give just a little by simply “rounding up” their check with the remaining change going to local charities.
Since its inception, the Round It Up America® platform has raised millions of dollars in thousands of participating restaurant, hotel and retail locations across the country.
Round It Up America® has provided funds for hundreds of charities with the simple notion that Big Change Can Come From Small Change.
“I am a member of the national Make-A-Wish Foundation board, and my wife Heather serves on the local board in Orange County California. It goes without saying that the organization and its cause are deeply important to my family and me as well as thousands of CPK employees across the country who regularly contribute their time in support of this incredible mission. I am proud to say that we raised nearly a quarter of a million dollars in just the first few months of this program, and for that I am truly grateful to all of our CPK guests who have selflessly made a donation while they dined with us.”
Former CEO, California Pizza Kitchen
“Round It Up America® shows that when people come together to help the smallest gifts become a force powerful enough to make a huge difference for those whose lives have been devastated by disaster. Thanks to partnering restaurants in this program and patrons who donate after dining, the Red Cross is able to provide critical disaster relief when and where it is needed most.”
– Neal Litvack
Chief Development Officer, American Red Cross